Billboard

Billboard(English Billboard) - The term used to describe the type of outdoor advertising, installed along the routes streets. Billboard-frame, upholstered in a sheet of galvanized steel, or plywood coated atmosferoustoychivymi compositions enshrined in the anvil. The term appeared in the U.S. when a number of companies have started posting their posters "Bill" (hence the name Billboard) on wooden structures.

Billboards(bigboard"Big board") received a misnomer Billboard distributed in the CIS. The reason for this is that that in the former Soviet Union, in the 90's in the advertising market was well represented company Big Board. Down on the billboards was a signature «Big Board», As a consequence, billboards, and became knownbillboards.

Place under construction
For places under the shield of the operator of outdoor advertising appeals to the authorities for permits and passes a sequence of agreements.

Classification
Shields can be classified by various characteristics: number of parties carrying useful information (one-, two, 3 foreign, least 4 sides) relative position of these parties (flat, V-shaped, triangular) size of the advertising field (usually 6 × 3 m in the U.S. using large formats - up to 18, 1 × 6, 1 m), by design (collapsible, v. Mr. "Transformers" and can type).

History

The appearance of billboards was born from the need to convey information to uneducated people. History billboards began with ancient Egypt - it was the announcement of the reward for the capture of runaway slaves. Next in the history of known precursors of billboards - the posters. Their appearance was made possible by the invention of lithography (type of print). The posters were used in the late XIX century for commercial theatrical performances. But the first large-scale use of posters was to use them to advertise circus performances.

By the 20 th years of XX century, more people in the United States began to acquire cars, leave them out of town. This has resulted in an increase in the size of billboards (as increased speed of movement) and install them along the roads.




Also, a shield is usually two sides:

* A - the direction of movement
* B - rearward

Usually placement on the side "A" cost an advertiser more.