Logos

Logo(English logotype, and Greek. logos - word + typos - print) - original specially designed mark, Larger or acronym the company or products firm a graphic original way, specifically designed for a particular company. The logo is registered and is the verbal part of the trademark and was specially designed by the company in order to attract attention to her and her goods, often under the logo implies brand - signet.

Logo - a key element of the corporate image of the company. It serves primarily to identify the company in the market. Logos appeared to to distinguish between products of different companies within the same industry. A registered trademark protects the company from unfair competition and allows to protect its rights in court. In the consumer's perception of the existence of a logo or trademark is a guarantee of quality goods. Goods without logo called noname.

Types of logos:

• Original graphic mark names.
• Branded mark. Literal mark.
• Corporate power - a combination of name and mark.

Requirements for the logo:

• memorability
• universality
• originality
• associativity

Trademark(brand, emblem mark) - registered in the prescribed manner originally equipped art image (the original title, artistic compositions, and drawings in combination with letters, figures words or without them, and so n. ). A trademark serves to distinguish goods or services of one person (legal or physical) of similar goods or services, etc. A trademark is sometimes called proprietary marks. They can serve to identify how firms and its individual commodities (commodity groups).

Divided into four main groups:

• graphic (logo)
• verbal (logo)
• mixed (combined, v. e. graphics and logo)
• volume (the original shape of the product or packaging).

To trademarks presented a number of requirements:

• protectability
• simplicity
• identity (originality)
• adequacy and associativity.

 History

The term "logo appeared at the beginning of the XIX century in typography and was synonymous with the term" ligature " that is meant to combine the two or three digits printed in the font. He emerged after a wave of increasing production, which led to increased production, export growth and competition. By the middle of the XIX century, the logo is any text cliche which do not need to dial again. Example, title-name of the newspaper.

In XX century, became known as the stylized logo font name or mark of the name itself in such a style, or symbol, identifies the organization or product. Furthermore, opinions are divided. Some say the logo as a font, and the graphical part of the trade mark, others - just a font.

The very first logo was the logo of the company Prudential Insurance - the rock of Gibraltar. This logo appeared in 1896. In 1910 the logo was created with the image of the dog Nipper, sitting in front of the gramophone and listened attentively. The slogan "His Master's Voice" is here a part of the logo.