Microhoo - the deal concluded

Microsoft and Yahoo officially confirmed the agreement, under which they will combine their efforts in the field of struggle for the internet advertising market.

Ten-year deal announced yesterday, Microsoft will provide an opportunity to realize the full potential of its new search technology Bing. Microsoft also expects that with the help of Yahoo will be able to regain some advertising sales Google, income from which is $ 20 billion a year.

Access to the audience overnight triples Yahoo search share Bing in the U.S. market to 28%. This is significantly less than 65%, owned by Google, According to comScore Inc. Together, Yahoo will focus on sales of graphic advertising and increasing popularity of its many thematic sites are currently attracting more than 570 million users per month.

Yahoo gets 88% from sales of advertising on the website and reducing spending on the development of its own search technology, plans to increase its own annual income up to $ 500 million. Technological capabilities of the two companies planned to merge completely by 2012.

Source materialSource material Daily News

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