Advertising war between BMW and Audi! Marketing war.  

In 2006, As you may remember saw a series of promotional materials, which manufacturers have tried to staple each other.
But, as it turned out Bentley did not end the war. In the 2007m boys continued.
I recall at first about the first war, New photos will be at the end:

It all started with a BMW. In the middle of the year, she placed in the press that's such a provocative model:
"Congratulations to Audi, which was the best car in 2006 in South Africa
From the holder the status of "Best (worldwide) car in 2006 "

PR-schiki Audi did not take long to wait and soon appeared in the press this advertising:
Translation: "Congratulations to BMW, which was the best car in 2006
From the six-times consecutive winner of round the clock race Le Mans 2000-2006 gg. "

So everything is possible and would be finished, but then came Subaru, chooses to, apparently attract the attention of the public, in the wake of an advertising war. Its layout:
Translation (adapted): "We are happy for BMW and Audi, who won the road "beauty contests".
From the producer of the world's best engines for 2006 version "

After this, one would expect adherence to the "action" and other manufacturers good titles and regalia in the car business is complete.
But ahead of all this advertising after which continue IMHO pointless.

The latest outbreak in the advertising war between the manufacturers of machines occurred in 2007. But! She was not the last. ..

Earlier this year, at Avenue Santa Monica in Southern California appeared billboard Audi A4 with the defiant slogan «Your move, BMW »/" Your move, BMW ".
And how to react in a BMW? Look further!

April 10 by the creative agency Juggernaut Advertising, BMW struck back, crushing blow: directly opposite the Audi billboard on the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.

For all lovers of marketing wars.

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