Development of corporate identity. Brandbook

Corporate identity (Eng. corporate identity)- A set of graphical forms and principles of construction, united by one idea, whose main task - to provide the company among their own kind, and create a recognizable image in the eyes of consumers. Corporate identity - a key element of the company's image, and the basis of its brand.

Corporate Identitydeveloped on the basisdeveloped on the basis logoandand Trademark. In the beginning, identifies the key elements:

• stileobrazuyuschaya idea- Tells that should symbolize logo and why he built so and not otherwise.
• colors,
• fonts
• developed standards and recommendations on drawing symbols on the corporate media style.

Invalid use of identity elements
* Do not change the size of the sign and logo alone.
* Do not change the distance between the fragments of corporate power.
* Do not use the circling of the contour.
* Do not change the corporate colors.
* Do not place the unit on a complex firm texture.
* Do not dilute the brand and logo.
* Do not use shading.
* Do not pour texture.

Models for internal corporate use
* Forms
* Folders Binders
* Business cards (personal, corporate)
* Envelopes
* Baiji, Card security
* Payment Cards

Models for outdoor advertising
* Flags
* Posters
* Standers
* Banners
* Awnings
* City-lights
* Billboards
* Lightboxes
Stickers *, Leaflets

Models for souvenirs
* Charms, lighters
* Handles, Markers
* Cups, mugs Mugs
* T-shirts, shirts jackets caps
* Packages (paper, Polyethylene)
* Gift Sets
* Calendars (pocket, table, wall)
* Watches (wrist, table, wall)
* USB flash drive