Leaflet

Leaflet- Type of advertising, agitation, political or informational literature, sheet of paper with text and sometimes with illustrations. The leaflets are used in revolutionary activities, political campaigns during hostilities. Leaflets enclose, passed from hand to hand, even scattered from airplanes.

Leaflets were used since ancient times, in the beginning as a means of disseminating information, usually political or other socially significant: religious military, etc. The methods used in time for distribution of official government orders.

With the development of printing technologies, Media and advertising industry was dominated by advertising and feature leaflets. In modern printing and advertising, a leaflet to understand leaf usually with a unilateral arrangement of messages A4 (210x297 mm).

Varieties of leaflets:

• booklet (double-sided folded leaflet, for ease of 1-2-3 times)
• flyer (small leaflet)
• Sticker (adhesive leaflet Sovrem. "Sticker"), etc. .

Advertising leaflet- Variety of print advertising, Pocketbook, relatively inexpensive print advertising publication without bends, unilateral or bilateral. The main function of the handbill is to inform about prices of goods forms and places of service, trade promotions, of sales of new products, additional services, etc. n.