Logo

Logo(English logotype, and Greek. logos - word + typos - print) - original specially designed mark, Larger or acronym the company or products firm a graphic original way, specifically designed for a particular company. The logo is registered and is the verbal part of the trademark and was specially designed by the company in order to attract attention to her and her goods, often under the logo implies brand - signet.

Logo - a key element of the corporate image of the company. It serves primarily to identify the company in the market. Logos appeared to to distinguish between products of different companies within the same industry. A registered trademark protects the company from unfair competition and allows to protect its rights in court. In the consumer's perception of the existence of a logo or trademark is a guarantee of quality goods. Goods without logo called noname.

Types of logos:

• Original graphic mark names.
• Branded mark. Literal mark.
• Corporate power - a combination of name and mark.

Requirements for the logo:

• memorability
• universality
• originality
• associativity